Funeral service has changed more in the last 3 years than in the rest of its history, combined. Consumer’s expectations and habits are changing at lightning-fast speed. Years ago, Families chose your firm because a family member before them did, they read newspapers with your obituaries in them and they actually spoke to each other – not just via text message.
Now, their entire world fits in their hand through a connected, little device known as a smartphone. They use it to Google the answers they’re looking for, they fast-forward through TV commercials, stream music and only use the Yellow Pages book to start a campfire – not to get in touch with local businesses. They keep up with the world around them through Facebook and other social media networks. As a funeral professional, your head is left spinning and you’re left wondering how to keep up and stay in their forefront.