Since being founded in 2004, Facebook has become the world’s single largest community. What started as a Harvard student vanity project in a Cambridge, Massachusetts dormitory has become a platform actively used by over 2 billion people. The social media network is an integral source for news, communication and has also become a large online marketplace for which businesses of all shapes and sizes can advertise to the public. In many ways, the influence Facebook has on consumers is the social giant’s most significant innovation. You see, Facebook advertising allows businesses to target consumers based on who they are, what they care about and their tendencies, creating a venue for which businesses can share content with an audience that is already interested. When it comes to death care, Facebook has become one of the fastest growing components of a solid funeral home marketing strategy. Firms can connect with the community and stay top of mind long before their services are needed. But everything has just changed.
Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.
Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.
Back in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.
The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!
We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading
When it comes to funeral home marketing, or any marketing for that matter, the biggest challenge is connecting with audiences spanning multiple generations. Today’s businesses are tasked with marketing on many different platforms and incorporating diverse messages to cover all the bases. On one hand, there are younger consumers who do not know of a world without smartphones. On the other, there are older generations who prefer traditional communication and feel digitization is too impersonal. Continue reading
There is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.