The Revolution Will Not Be Televised
© Gil Scott-Heron
The Revolution is here. Advertising is yesterday. Magnetic content is today, tomorrow and beyond. Magnetic content attracts consumers. It’s giving consumers what they want in an efficient, timely, effective manner. Magnetic content is mobile marketing through Mobile Websites for the always connected consumer.
Mobile marketing is transitioning as marketers shift from a check-in to a check-out mentality. In 2011, location based services offered through mobile marketing led the path to measurable outcomes in the form of social media likes, tweets, shared links and finally transactions.
The trend is clearly in the consumer’s favor. You need to reach them wherever they are, 24 hours a day, 7 days a week as they consume content on their always-on, always connected devices; their smartphones. The goal is to attract, not distract; to engage but not to intrude. It’s providing relevant content upon demand to consumers who can’t wait to get to their office or home to access what they need through their PC.
More people use their smartphone cameras than their digital cameras for a simple reason. It’s always within an arm’s reach. The same branching logic applies to websites. Why use a PC when your smartphone is so close by? It’s a simple but crucial marketing transition.
What does this mean for Funeral Directors? It means that consumers are using their smartphones to locate funeral homes in their area and once located, to access their websites. 66% of all consumers are finding mobile sites through a search engines like Google. But, if they don’t like what they find, 79% say they are likely to search elsewhere & will form a negative opinion of your business. (Source: Google 2011)
You can lose first calls now and in the future. If you have a website but it is not optimized for a smartphone, it will frustrate and confuse your potential clients. 79% of future business will abandon your website and never return. That’s because Mobile websites are very different from traditional websites. (Source: Duda Mobile 2012)
Here Are a Few Differences Between Traditional Websites and Mobile Websites.
(Source: Duda Mobile 2012)
- Mobile websites load quicker. 74% of mobile phone users will only wait 5 seconds or less for a page to load.60% will only wait an additional 3 seconds for the next page to load. 77% of the top companies in the U.S. have websites that take more than 5 seconds to load. Your website probably takes more than 30 seconds on average.
- Mobile websites have simple navigation. The sites minimize scrolling and keep it vertical only.
- Mobile websites are Thumb-friendly. People use their fingers and thumbs to operate their mobile devices so sites are designed to accommodate large hands and minimize accidental clicks.
- Mobile websites are designed for visibility. They are designed to minimize eyestrain and are easier to read and click.
- Mobile websites are accessible. They work across all mobile devices and handset orientations.
- Mobile websites are local. Since consumers are most likely looking for local information, your funeral home will come up first before other locations, with an easy to use map and directions.
This is What the Revolution Looks Like:
Does your funeral home have an optimized, Mobile website? If not, you are losing calls and confusing potential clients. The Mobile Website Revolution is here.
For more information on Mobile websites and how you can optimize your current funeral home website, contact one of our support staff. We’d be happy to help transition your funeral home business into the future.
Call us at 1-866-748-3625 or visit our website to learn more http://frontrunnerpro.com/funeral-home-solutions/mobile/
If you are one of the lucky funeral homes to have an optimized, mobile website; how has this feature helped your business? Please share your comments below.