What Is Marketing Automation and Why It’s Time the Funeral Industry Gets on Board

marketing automation – blog post image

Fall is a busy, but exciting time of the year for funeral professionals. Many funeral homes host seasonal community events, the annual NFDA Convention & Expo is less than a month away, and as the new year approaches, it’s also time to strategize. 

As you brainstorm ideas, one area of your business that you don’t want to neglect is your marketing strategy. If your funeral home hasn’t yet tried marketing automation, now is the time to start. Many industries have already taken advantage of this game-changing software. According to emailmonday, about 51% of companies use marketing automation, and that percent is expected to grow. 

For those who are new to it, let’s go over what exactly this software is and why your funeral home needs it for the new year. 

What exactly is marketing automation? 

It’s just what it sounds like. It’s a powerful software that automates your marketing process. But don’t let the word “automate” sound off any alarm bells for you. It doesn’t mean that your marketing content is any less personalized. By automate, it means that it schedules and sends your content for you, so it’s always running, and you don’t have to worry about it. It’s a smart tool that even helps you learn about your audience and find more leads. 

HubSpot sums up the essence of this software quite nicely below:  

“Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.” 

The key takeaways from HubSpot’s definition are how it saves time and adds personalization, which should be very familiar concepts for funeral directors. As a funeral director, your goal is to manage your time effectively to create personalized funeral experiences. The same goes for your marketing strategy. By using this software, you not only save time, but you create a more personalized experience for your families.

Save time and create personalized funerals with marketing automation 

By implementing marketing software, your funeral home will save your employees so much time. Coming up with and executing an effective marketing plan takes time that you don’t have, so by using this software, you save time from: 

  • Planning your marketing content yourself. 
  • Writing the content.
  • Scheduling the content.
  • Tracking the results.

With this software, it’s like you have your very own marketing team working behind the scenes. It makes it easy to follow up with your current families and provide others with resources before they even visit you for the first time. With your marketing strategy under control, you can spend your time elsewhere, such as helping families create memorable funerals. 

A good marketing automation software saves you time, but a great marketing automation software also helps you personalize your families’ funeral experiences. Funeral directors simply don’t have the time or resources to learn families’ interests, so your software does this for you, so you can give them content that they’re interested in.  

Stop letting families slip through the cracks with Growth Engine 

What is this “great marketing automation software” that we speak of? Say hello to Growth Engine, the first marketing software specifically designed for the funeral industry and you and your families’ needs.  

We partner with Growth Engine, so you can stop guessing at what topics families want to learn about and let Growth Engine make data-driven decisions for you. To save you time and create personalized funeral experiences, Growth Engine:  

  • Tracks your community’s interests. 
  • Has a content library with hundreds of pre-made posts, newsletters, ads, and more. 
  • Follows up with families through personalized nurturing emails sent automatically. 
  • Gives you a crystal-clear look into your reporting. 
  • And many more game-changing features. 

Schedule a demo to see how Growth Engine can help your funeral home find out your community’s interests. 

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