Category Archives: Online Memorial Tributes

4 Ways We’re Helping Funeral Homes Improve Obituary Searches For Consumers

Posted by Brandon Meawasige


After years as FrontRunner’s obituary information hub, will be discontinued this week and all existing traffic will be directed to a new and improved platform, and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.

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The Who, What, Why & How of Obituary Piracy and What Your Firm Needs to Do About It in 2016!

Posted by Ashley Montroy

As 2015 comes to an end, we look back and reflect on things that have happened over the course of a year – and my what a year it has been! If someone were to ask our strategy team some of the biggest things that came to light this past year in the funeral profession and what funeral homes should be aware of in the online world, they’d probably say that the online world has opened a funeral homes door to more than just those in their community – they’ve been exposed to the web. ProtectWhile that is a great thing for their business and they get more business from this, it is also a scary thing if a funeral home isn’t on it’s A-game, knowing how their firm looks online. It’s time for Funeral Homes to watch their obituaries online and know who, what, when and why companies take their obituaries and treat them like their own. It’s a practice that has surfaced in 2015 and is only going to get worse. Continue reading

7 Must-See Book of Memories Tribute Page Enhancements that You Won’t Want to Miss!

Posted by Ashley Montroy

Attention all FrontRunner clients, this post is for you and it’s full of great enhancements to the Book of Memories program coming Wednesday, November 11th! Everyone loves to know their feedback is being heard and because of the great feedback from our great clients like you, we’ve made the Book of Memories that much better. Our team has been hard at work over the past few months to add some new features into the Book of Memories tribute pages. Our staff comes up with some great ideas, but tapping into the minds our clients is priceless. After all, who better to help us improve our systems, than the people who use them day in and day out?

This particular batch of enhancements is surrounding the Book of Memories online memorials and includes features for both administrators and users/the families you serve:

1. Scroll Through Multiple Photos vs. Just One at a Time.

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How to Use Pictures Found Online: The Do’s and Don’ts for Funeral Homes

Posted by Travis Stinson


The internet is an interesting place. How it’s used can be vastly different from person to person. In the same way, regulation and compliance on the internet can be perceived differently from person to person. With the large amount of resources available, and quickly increasing, it can be tricky to figure out what’s OK and what you could be penalized for. These grey areas are particularly prominent with media, such as music and photos. Most media is very accessible to the public online and is very simple to download and reuse. So what’s the harm in doing so? If they didn’t want people to use it, then why would they put in online in the first place? This is sound logic on paper, but unfortunately just isn’t the case. The worst of it is, it’s up to you to find out what’s wrong and what’s right. Continue reading

How Posting Your Obituaries to Your Website Without Delay Helps Increase Traffic, Service Attendance & Revenue

Posted by Travis Stinson

Funeral Home Monetization-resized-600When a death occurs, a funeral director has to spring into action. There are countless tasks to be done and each one is as important as the next. The slightest detail missed can mean one very upset family. One of these many important tasks is creating an obituary with the family that will honor the life of the deceased, inform friends and family of the death, and notify those interested of the possible upcoming service. An obituary is a powerful message to the public and is not something that should be rushed. However, getting an obituary online quickly can have huge implications on your funeral home’s business. Continue reading

How to Personalize the Tribute Video in Just Minutes… and Position Your Firm Ahead of the Rest Forever!

Posted by Travis Stinson

“I want it to be meaningful, special, unique”. These are words funeral directors hear often from families when planning a service. Every family wants their loved one’s ceremony or memorial service to reflect that person’s life and provide them with the lasting memories they want and need to move forward. Families expect funeral directors to provide those unique touches that they simply cannot get anywhere else. Today, technology provides funeral homes with so many great ways to achieve something very special. Taking advantage of tribute videos and online memorial pages is just one way to give families what they are looking for, but having that video or tribute page be a theme that truly reflects the life of the deceased, now that’s unique! Continue reading

Exciting Product Launch: The Physical, Hard-Bound Book of Memories – What it is & Why It’s Totally Awesome!

Posted by Ashley Montroy

Providing families with great service is a funeral director’s number one priority. As such, we at FrontRunner are constantly looking for ways to help you improve and expand your service options and we are so pleased to announce another expansion to the Book of Memories. Through a partnership with Remembering Books, you are now able to print your online Book of Memories content into stunning hard-copy books for families to have days, months and even years after the service.

These funeral register books are very customizable and beautifully designed. Multiple copies can be easily created with no tools required, providing families with a product they will be proud to have on display in their home. Watch the video below to see just how easy it is to bring a deceased’s Book of Memories to life!

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The New Funeral Concierge Program: Why It’s Creating New Opportunities & How to Promote it!

Posted by Chicke Fitzgerald

From the moment a death occurs, communication between friends and loved ones begins. And that communication, even with those you love, can be painful when grief is so fresh, especially if the phone doesn’t seem to stop ringing. Whoever they are, when they first hear of the passing, generally they ask themselves, or Google, three questions:

  1. When is the service?
  2. Where is the service?
  3. Where should I stay? (If they are coming from out of town)

A part of your role as a funeral director is getting the news out. It is so important to post the service information as soon as possible onto your funeral home’s website.  For the most part, funeral directors first think about sending the obituary to the newspaper, and leave the posting of that obituary and service information on their website as an afterthought. As you read above, some of the first questions that come to a persons mind when they hear about the death is asking when and where the service is being held. If they turn to Google and find the obituary and service information on a newspapers website, rather than your website – you are missing out on thousands of dollars in revenues, branding and so much more.

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Booking Travel Plans for a Funeral Has Never Been so Easy: Introducing The New (and Free!) Funeral Concierge APP

Posted by Ashley Montroy

Dealing with loss is often the most difficult time for the family and friends involved. On top of dealing with the death itself, there are so many other factors involved that people in their state of distress would rather not deal with. One of these factors is often travel. About 10% of funeral attendees travel from over 50 miles away to visit the service. Wouldn’t it be nice if you could help take care of any travel accommodations for these grieving travelers without having to do anything? Well as a FrontRunner client, you now can.

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Obituary Pirates: What You Should Know About Your Obituaries and Online Revenues

Posted by Guest Blogger | Dave Fresch

At the Funeral Directors Association of Kentucky Mid-Winter Conference I recently attended, one of the speakers talked about obituaries as part of a presentation on funeral websites and social media as they relate to funeral homes.  One point that was made numerous times in the presentation was the importance of obituaries as a link to your funeral home’s website, and the profit potential they represent.  The presenter (Ashley Montroy, of FrontRunner Professional) pointed out that often times the obituary that you write in conjunction with the family you are serving, can end up on another company’s website.

So what’s the big deal, you ask?  Well, if someone from out of town (or even someone from your town) Google’s the deceased person’s name looking for his or her obituary and ends up on a website that has taken the obituary from your funeral home, a few things can happen:

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