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Being a Slow Adopter Can Undermine Funeral Home Success

In a blog post from February of this year, 3 Enemies You Must Conquer to Increase Cash Flow, Brian Tracy shared

Let’s Talk Online Funeral Pre-Planning Forms

A bit of a “back story” is in order. For a long, long time I’ve wondered how effective online pre-planning forms really

Why Funeral Directors Should Care about the Information Gap

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers;

How to Use Communication Technology to Stay in Touch with Families

Remember when the best communication tools we had available to us–both as “common folk” and as funeral service professionals–were a

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t

Online Reputation Management for Funeral Homes

Just a few days ago — on the last Friday of June — an unsolicited email was delivered to me from “Reputation

One Excellent Reason for Providing Pet Loss Support

This, my friends, is Courage. Actually, “Courage the Brave Dog” is what my youngest son named the puppy who joined

Data Overload: The Peril of Technology and the Information Age

Chances are good that you’re exactly like me. Every year my birthday rolls around, and every year I spend that

How to Successfully Introduce Your Families to the Book of Memories™

I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died,

Do You Know Who Owns Your Obituaries?

An obituary is a story of the loss of a loved one written for the bereaved. When reading the obituary