Category Archives: Human interest

Father’s Day: 9 Things Dad Was Right About The Whole Time

Posted by Brandon Meawasige

Happy Father's Day

Let’s take a break from the business world to talk about something a little different. At FrontRunner, we normally strive to help you harness the latest technology, grow your business or market like a rock star. Today, however, we want to help you look further into one of life’s most valuable relationships. In this industry it is all too easy for us to forget about the little things in life and with Father’s Day around the corner we figured it was a great opportunity to cover a more personal topic.

For funeral directors, this post should serve as a reminder that helping memorialize someone is about understanding the subtle impact that they had on the lives of those close them. Especially when helping with the loss of a parent, getting to really know the children can reveal plenty of beautifully useful information. It’s the extra step that makes a big difference.

Most important of all, this should put a smile on your face.

When I was a teenager, spending time with my parents wasn’t the cool thing to do. The idea of coming home from school every day only to follow more rules was a source of great aggravation for me, to say the least. Having some ever-present authority looming over my actions seemed unjust and certainly had nothing to do with my best interest. My father insisted on my education taking precedence over everything else and would relentlessly impart upon me the wisdom of self-improvement. At the time, the last thing I wanted to hear was how I could do better. Homework this, practice that and don’t forget to help your mother with (insert household duty here). He expected more from me than I ever did of myself and despite my misplaced resentment, that was the most important thing he did.

Looking back, there was actually nothing cooler than spending time with my folks and I became who I am today because of it.

As Father’s Day approaches, it is important for all of us to reflect on the impact that our dad’s have had on our lives.

I am fortunate enough to still have my old man, but not everyone is as lucky. That being said, a great way to celebrate this holiday is to positively look back on the time you shared with dad, or whatever you know him as.

The more I talk to people about this, the more it becomes apparent that everyone has learned something profound from their father. Whether, at the time, it seemed like it or not. This post is dedicated to those lessons, the things that he was right about. The things we all swore weren’t true or didn’t make sense. The stuff that wasn’t cool.

Maybe He Was Right After All

Here are the 9 most common lessons I have heard from people, some of which I know from personal experience, that prove dad was right about a lot more than anyone would like to admit.

1. Get a good night’s sleep

This one’s a classic. As a kid all I wanted to do was stay up late like a grown up. Getting a good night’s rest didn’t matter. Though, now that my career is underway, nothing is more valuable. Sure enough I am able to choose my bedtime like a grown up, it just tends to be earlier than later. Certainly not what I pictured as a kid.

2. Stand up for yourself

No one in life is going to protect you everyday. It just isn’t possible. You can have people in your corner, sure, but they have their own lives to worry about. Don’t let people take advantage of you and always look out for yourself first.

3. Study, study, study

Getting an education is important but this particular lesson doesn’t apply to the classroom alone. Whether you are pursuing a degree or honing a craft, you can only become the best by studying, practicing and knowing your stuff. Despite struggling with this concept as a free-spirited youngster, it seems all-too-obvious now.

4. Mind your manners

Though it was a hardship to have someone fawning over your dinner-table etiquette or insisting that you hold the door open for others – common courtesy can take you a long way.

5. Listen more, talk less

There is plenty to be learned from people by simply hearing what they have to say. Despite our temptation to talk about ourselves, even listening to someone talk about how his or her day was can be enlightening.

6. Always help when you can

Whether it’s the old lady crossing the street or a briefcase full of someone’s papers blowing around the sidewalk, lend a helping hand, for no other reason than to make the world a better place. You always have time for that.

7. Look the part

Dress for success. Maybe it wasn’t cool in middle school. But how you present yourself says a lot about you. Putting your best foot forward should be a daily goal. Not dreaded like the sweater you had to wear to family dinners.

8. Be Practical

Practical is like a swear word to teenagers. It’s the anti-fun, but as grown ups things like good gas mileage, sensible footwear and umbrellas make a lot more sense.

9. Respect

No matter where you go or what you do, respect is a human language that transcends borders and all other barriers. Respect for yourself and others is one of life’s most important practices, not a chore.

Happy Father’s Day From The FrontRunner Family!

Whether you are celebrating with your dad this Father’s Day or fondly remembering the time you shared together, be thankful for it. There is a special bond with our dads that can never be broken. Even if you never knew him, he is part of who you are.

They say that apples do not fall far from the tree. And to a certain extent that is true for all of us. Take some time and think about just how cool that is.

What lessons did you learn from your dad? We want to hear about them.

From everyone at FrontRunner, we wish you a happy Father’s Day!

7 Ways Your Funeral Home Can Connect With The Community

Posted by Tommy Heigh

Connecting your funeral home with the community

As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.

Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.

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What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

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Social Media Marketing World 2018: What We Learned & What You Need To Know

Posted by Ashley Montroy

In February, I went with our social media team-lead Madi Harker and video marketing specialist Sky Bonner to San Diego for Social Media Marketing World 2018 hosted by the Social Media Examiner. It was quite the experience. From the eventful trip down there to attending sessions hosted by some of the premier speakers and thought leaders, we had an absolute blast! There was so much going on and over the course of our trip, we learned so much about the way marketing and social media are changing the business landscape. It had us saying “wouldn’t this work for our clients” or “that would be a great strategy to connect with families” at every chance we got. So we have put together some of our most valuable and actionable takeaways from the conference to help improve your funeral home marketing this year.

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Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes

So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

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An Open Letter To Funeral Directors

Posted by Jules Green


Dear Funeral Directors,

Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others.  It didn’t take long before I was hooked.

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Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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The FrontRunner Professional 2017 Recap + A Sneak Peek At What’s Ahead In 2018

Posted by Ashley Montroy

Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
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Prep Arts: In the New Year, I Resolve To …

Posted by Lance Ray

funeral professionals New Years resolutions

A new year always brings new resolutions to improve, whether in personal or professional areas. There’s always something that we might do better and this can apply to new embalmers as well as veteran embalmers. As Rod Serling of The Twilight Zone might have said, “submitted for your approval” are ten resolutions for 2018:

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