FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

Posted by Ashley Montroy

An Unforgettable FriendFrontRunner will unveil the new “An Unforgettable Friend” Pet Loss Business System this week at the Pet Loss Business Development Conference. The Pet Loss Conference is an educational forum that focuses on the dynamic ways in which to develop appropriate Pet Loss Memorial Services within a community. The conference will run in 3 cities in 5 days in Albany, NY on July 22nd, Baltimore, MD July 24th and Orlando, FL July 26th. Ashley Montroy of FrontRunner Professional will be presenting on the power of Social Networking for Pet Loss. The Conference is being sponsored by Matthews Cremation Division and NFDA.

An Unforgettable Friend ( is a complete business system that links pet loss families to a network of certified professional providers. The program features full turnkey programs for Funeral Homes and Veterinarians. It is all built on the powerful FrontRunner software and provides full product selections, personalization options, grief resources and assistance in setting up you own pet loss program in your community. Providers can run in a model to simply provide products without the need to inventory, and make a commission, up to a full service program where funeral homes can run on their own or partner with Veterinarians in their communities.

Best of all, the program is designed to be a powerful lead generator, attracting new families to the funeral home, through the introduction of a caring and professional provider served the family with the loss of their pet. The program is available exclusively to FrontRunner users.

“This is just one more initiative that sets FrontRunner ahead of any other website or Management software vendor and why FrontRunner is the only company your firm will ever need. We are passionate about creating new and diverse revenue streams for our valued clients. An Unforgettable Friend is just one more addition to our marketing Matrix designed to drive more families to our clients firms and allow them new found revenues to help them excel in today’s market, says Kevin Montroy, CEO/Founder of FrontRunner Professional.

FrontRunner serves the most progressive funeral professionals who know it takes more than a website to successfully compete in today’s changing market. When you turn to us you get world-class solutions, delivered by world-class people you can trust You deserve nothing less.

Visit for more information.

This entry was posted in Pet Loss Strategies and tagged , , , on by .

About Ashley Montroy

Ashley Montroy, Marketing Director at FrontRunner Professional, has committed herself to helping funeral professionals understand and excel in today’s digital age. With a long-standing history in the funeral business and her father being a licensed funeral director for over 30 years; she grew up learning the family funeral business. Ashley holds a bachelor’s degree from Carleton University and diploma from Algonquin College. Today, she continues to speak to over 15 state and provincial funeral association groups each year on funeral marketing in the digital age and protecting funeral firms online using experiences and examples from working with thousands of funeral homes in North America through FrontRunner Professional.

3 thoughts on “FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

  1. Kim Stacey

    Big news! What a great way to start the week. I’m so very pleased to be a part of the FrontRunner creative team, and to have been given the opportunity to write the related website content for this project. And I’m really proud of the work we’ve done together on An Unforgettable Friend. Great job, everyone!


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