Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
Registration is now open for this year’s Cremation Strategies Conference , which takes place November 12th in St. Pete Beach, Florida. The one-day event is packed with experienced and knowledgeable speakers who will focus their talks on catering to all cremation families and earn you up to 5 Continuing Education Unit (CEU) credits.
If you aren’t reaching out to cremation families and helping them recognize the value of memorialization, then you’ll only have yourself to blame when competitors boost market share at your expense.
The concept is so simple yet so many families are unaware of the support and tools available to them through their loved ones’ Book of Memories. This easy-to-access portal opens communications for families who may appreciate any opportunity to further engage with family members and friends at such a difficult time. It also creates a permanent link between the families and the funeral firms that serve them.
FrontRunner has given me the wonderful opportunity to write on the topics of grief and bereavement in the process of developing two, year-long email series and a library of related articles.
I am resolute in my belief that I don’t want to write fluff. Instead, it is my intention to provide readers with practical information they can really use. Yet, I know the inspiring and thoughtful insights of others are important so I’ve included words written by both modern and classical authors and philosophers. Their thoughts are an ideal springboard for topical discussion.
The last funeral I attended for a close family member was over 20 years ago. My grandmother, in her mid-80s at the time of her death, had arranged everything. There were several visitations with an open and ornate casket, a full service, and a graveside ceremony. She clearly stated that she wanted all the bells-and-whistles because she had lived a full life and deserved it.
Those words have stuck with me all these years later. There’s little doubt that my grandmother considered a full, traditional funeral as the ultimate way to define her status. This was the accepted and preferred funeral arrangement – the status quo. Everyone else she knew in her generation had a big funeral and she wanted one too. She could afford it and wanted everyone to know it.
Marketing is a tricky beast. It’s a critical element to any business yet most small and medium sized companies don’t have actual marketing departments. Budgets are limited to the cost of advertising without any room to pay outside marketing firms. The advent of technology has added a new twist to marketing trends and companies are scrambling to find someone on staff to maintain websites, blogs, and social media platforms.
For some, they just throw their hands up in the air and admit defeat. They refuse to embrace new marketing strategies because they don’t have the time or resources. They continue to market their companies just as they have for however many years.
This isn’t necessarily a bad thing when the companies instead focus their efforts on providing excellent customer service. It’s one thing to implement marketing strategies but when you get customers through the door, do you create a truly memorable experience? Does your firm ever take extraordinary measures to set yourself apart from the competition? Do you provide a service to your customers that they will then share with their family, friends and beyond? Continue reading →
It takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.
How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?
Search engines love keywords. In fact, keywords are critical to any funeral home’s Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.
In the state of California, any funeral establishment website must post the General Price List (GPL), pursuant to the Funeral Rule. There must also be a statement that the GPL is available upon request via a link from the home page unless the words “price information” or a similar phrase that includes the word “price” links to the GPL.
As a California funeral director, I’m well aware of Senate Bill 658, which took effect in January 2013. This requirement may give me a skewed perspective on the necessity of online pricing. Couple that with the fact that I’m a website content writer who needs to keep up-to-date with consumer trends and you’ve got a woman who honestly believes that putting your funeral home prices on your website is a smart thing to do.