Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
We’ve been working hard behind the scenes to get some incredible features ready and we are thrilled to announce not one, but five game-changing additions to FrontRunner’s award-winning software. It is not just a small change – it represents a new level of our technology and will shape the coming years of advancements, and we can’t wait to move you into it!
As you may have heard, we officially released our Pulse Business System at the 2014 National Funeral Director’s Association Convention in October. Clients and those new to FrontRunner, were so excited to finally have one, single web-based solution that had everything they needed to not only streamline their operations but also help them make great business decisions. With 5 features just released, the Pulse Business System just got even better:
Registration is now open for this year’s Cremation Strategies Conference , which takes place November 12th in St. Pete Beach, Florida. The one-day event is packed with experienced and knowledgeable speakers who will focus their talks on catering to all cremation families and earn you up to 5 Continuing Education Unit (CEU) credits.
If you aren’t reaching out to cremation families and helping them recognize the value of memorialization, then you’ll only have yourself to blame when competitors boost market share at your expense.
My thesis argument is a simple one. Innovations in funeral service have created a wealth of potential for business and personal success. So much so that funeral professionals simply cannot afford to be disconnected from the awareness of their positive personal and professional potential. That awareness is central to the pursuit of bigger and better things; if you don’t have it, you can slip quietly into apathy and a victim mentality. If you find the assertion credible, read on; if not, turn the page. (It’s okay; I’ll never know.)
There’s a lot happening in funeral service today. You have the really big (and big ticket) technological innovations like water resomation, the advent of online marketing tools, custom funeral home software products, ancillary sales opportunities, and web-based memorialization (interactive funeral home websites with built-in e-commerce features), and the continued growth of the pet loss services profession. Let’s not forget the elephant in the room: cremation. The rise in cremation arrangements was long seen as tolling the death knell for our profession yet, when you see it through the eyes of someone confident in their potential for success, cremation becomes a not-to-be-missed opportunity.
I’ve always loved the HBO series, Six Feet Under, so I jumped at the chance to see it again when Amazon Prime recently made all five seasons available to subscribers. The long Fourth of July weekend gave me ample time to dive in with both feet.
Without doubt, the second time around watching Alan Ball’s landmark series has not only been fun, it’s been insightful. It has led me to more deeply understand and appreciate the real value of funeral service software for those of us who work day-to-day on the front lines of funeral service. Sometimes, true learning happens when we least expect it.
As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.
FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.
The last funeral I attended for a close family member was over 20 years ago. My grandmother, in her mid-80s at the time of her death, had arranged everything. There were several visitations with an open and ornate casket, a full service, and a graveside ceremony. She clearly stated that she wanted all the bells-and-whistles because she had lived a full life and deserved it.
Those words have stuck with me all these years later. There’s little doubt that my grandmother considered a full, traditional funeral as the ultimate way to define her status. This was the accepted and preferred funeral arrangement – the status quo. Everyone else she knew in her generation had a big funeral and she wanted one too. She could afford it and wanted everyone to know it.
Marketing is a tricky beast. It’s a critical element to any business yet most small and medium sized companies don’t have actual marketing departments. Budgets are limited to the cost of advertising without any room to pay outside marketing firms. The advent of technology has added a new twist to marketing trends and companies are scrambling to find someone on staff to maintain websites, blogs, and social media platforms.
For some, they just throw their hands up in the air and admit defeat. They refuse to embrace new marketing strategies because they don’t have the time or resources. They continue to market their companies just as they have for however many years.
This isn’t necessarily a bad thing when the companies instead focus their efforts on providing excellent customer service. It’s one thing to implement marketing strategies but when you get customers through the door, do you create a truly memorable experience? Does your firm ever take extraordinary measures to set yourself apart from the competition? Do you provide a service to your customers that they will then share with their family, friends and beyond? Continue reading →
It takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.
How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?