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Funeral Marketing

The Remarkable Opportunity within the Pet Loss Information Gap

I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload.

2 Common Social Media Stumbling Blocks and How to Overcome Them

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with

A Conversation about Seniors and Social Media

OK. I’ve got a confession to make. Even though I’m only 59, and nowhere near retirement (like many Americans, for

How to Use Communication Technology to Stay in Touch with Families

Remember when the best communication tools we had available to us–both as “common folk” and as funeral service professionals–were a

Two New FrontRunner Partnerships Build on a Legacy of Innovation

The vision on which FrontRunner was built years ago—which continues to drive us forward into the future—involves a “strength-in-numbers” approach

FrontRunner & Continental Computers Team Up to Bring Single-Data Entry Solution!

[Press Release] FrontRunner Professional and Continental Computers announces a strategic Development Partnership to release the new “Total Business Solution” — powered

Can You Successfully Adopt Funeral Service Technology? Yes!

Company Spotlight: Neil Bardal Funeral, Inc. Funeral Centre How successfully does your firm incorporate technology? A few months ago, we

Who is Telling the Story of Funerals in Your Market?

We have all seen the life insurance TV commercials airing across North America that say, “Funerals are expensive, and the

Making Sense of Social Media for a Funeral Home

What’s the real value of marketing with social media and the Web for funeral homes? Some funeral directors still believe

5 Ways Your Funeral Firm Website Could Drive Families Away

We hear the same refrain over and over: this is a time of unprecedented change in our profession. It’s a