If you stay up to date with what is going on in the FrontRunner world, you will know that the Fall is our busiest time. Each year, we celebrate this wonderful season by travelling to State, Provincial and International trade shows. Not only that, but we take some time to focus on professional development as well. This year’s travel is already in full swing and we can’t wait to share our stories with you, catch up with our clients on the road and meet new friends along the way. Here is a snapshot of where we are going to be over the next few weeks and a small recap of where we have already been. If you are able to, we would love to connect at any of these events.
With the passing of Labor Day, students across the United States and Canada are back in the classroom for a new school year. Think back to when you were a kid and what summer vacation meant for you. For me, it was two glorious months to relax and unwind spending my days at the lake, golf course or baseball diamond. When you’re a kid, the summer isn’t just a break from school. It’s time for you to recharge and refresh your mind before hitting the books again in September.
Now because the school year is underway, it’s time for a quick pop quiz.
According to Project Time Off, in 2016, how many vacation days did full-time US employees leave unused?
The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.
With the International Cemetery, Cremation and Funeral Association (ICCFA) 2018 convention quickly approaching, many in the funeral industry are preparing to descend upon the Mojave Desert for what is sure to be an exciting show. At FrontRunner, Las Vegas is one of our favourite places to travel and we wouldn’t want to let you go there without some suggestions from the team. Over the past few weeks we have compiled a list of things you should do while in Sin City and we even created a comprehensive guide to the show which can be downloaded at the end of this post.
Times have changed. People no longer rely on phone books to find a local funeral home, but instead search the internet. When they search for a service you offer or particularly for your business, you want to show up. Not just show up, but show up and look good. Looking good is extremely important because your funeral home website is most often your first impression with potential customers. Before an individual even enters your funeral home or speaks to your employees, they will view your website. Think of your website as a digital storefront, people are looking at it and are generating opinions on your funeral home based on the quality of it. You want that first impression to be a good one.
With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.
No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.
Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
Funeral home website design changed forever in 2017. With the release of our new DIY website platform, our clients now have unprecedented control over the look, feel and function of their websites. This has helped them offer families a more convenient, informative and simple online experience. For us at FrontRunner, it has been a pleasure to work with firms around North America to get them excited about the many new possibilities available with their funeral home website and, as a result, their digital marketing strategy.
We are proud to announce A Helping Hand™, a funeral crowdfunding developed by FrontRunner in partnership with GoFundMe that will help bring families and communities together during times of loss to assist with final expenses.
In recent years the crowdfunding space has grown exponentially, transforming into an industry that generates over 30 billion dollars worldwide annually, helping families worldwide. A large portion of that can be attributed to the growing popularity of monetary contributions as a gesture of sympathy. More families than ever before are turning to their friends, loved ones and communities during times of loss, and the results have been nothing short of inspiring. It is now commonplace to see funeral crowdfunding campaigns receive overwhelming support. Furthermore, there have been many instances where support has come from outside of a given community and in some cases, from different locations around the world. It is safe to say that funeral crowdfunding is more than just a trend and because we work with so many funeral homes across North America, it was an essential next step for us to introduce this tool.
No matter how advanced funeral technology becomes, parts of the industry will remain irreplaceable. Funeral Home Stationery is one of those parts. This is because families will always want keepsakes from the service and tangible memories that they can hold on to. Between personalized Register Books and service programs for friends and family, funeral home stationery pieces traditionally enhance the memorial experience. As a result, funeral homes must focus on always providing high-quality, customizable stationery to the families they serve. Continue reading