Author Archives: Brandon Meawasige

About Brandon Meawasige

Brandon is a marketing coordinator with FrontRunner Professional. He works very closely with the entire marketing team and assists in the roll-out of marketing related tasks. Brandon holds a social sciences degree from McMaster University and a marketing diploma from St. Lawrence College. He has a passion for the marketing world. His creative writing and new-age ideas bring new life to not only FrontRunner Professional but the many FrontRunner clients and funeral directors world-wide.

Father’s Day: 9 Things Dad Was Right About The Whole Time

Posted by Brandon Meawasige

Happy Father's Day

Let’s take a break from the business world to talk about something a little different. At FrontRunner, we normally strive to help you harness the latest technology, grow your business or market like a rock star. Today, however, we want to help you look further into one of life’s most valuable relationships. In this industry it is all too easy for us to forget about the little things in life and with Father’s Day around the corner we figured it was a great opportunity to cover a more personal topic.

For funeral directors, this post should serve as a reminder that helping memorialize someone is about understanding the subtle impact that they had on the lives of those close them. Especially when helping with the loss of a parent, getting to really know the children can reveal plenty of beautifully useful information. It’s the extra step that makes a big difference.

Most important of all, this should put a smile on your face.

When I was a teenager, spending time with my parents wasn’t the cool thing to do. The idea of coming home from school every day only to follow more rules was a source of great aggravation for me, to say the least. Having some ever-present authority looming over my actions seemed unjust and certainly had nothing to do with my best interest. My father insisted on my education taking precedence over everything else and would relentlessly impart upon me the wisdom of self-improvement. At the time, the last thing I wanted to hear was how I could do better. Homework this, practice that and don’t forget to help your mother with (insert household duty here). He expected more from me than I ever did of myself and despite my misplaced resentment, that was the most important thing he did.

Looking back, there was actually nothing cooler than spending time with my folks and I became who I am today because of it.

As Father’s Day approaches, it is important for all of us to reflect on the impact that our dad’s have had on our lives.

I am fortunate enough to still have my old man, but not everyone is as lucky. That being said, a great way to celebrate this holiday is to positively look back on the time you shared with dad, or whatever you know him as.

The more I talk to people about this, the more it becomes apparent that everyone has learned something profound from their father. Whether, at the time, it seemed like it or not. This post is dedicated to those lessons, the things that he was right about. The things we all swore weren’t true or didn’t make sense. The stuff that wasn’t cool.

Maybe He Was Right After All

Here are the 9 most common lessons I have heard from people, some of which I know from personal experience, that prove dad was right about a lot more than anyone would like to admit.

1. Get a good night’s sleep

This one’s a classic. As a kid all I wanted to do was stay up late like a grown up. Getting a good night’s rest didn’t matter. Though, now that my career is underway, nothing is more valuable. Sure enough I am able to choose my bedtime like a grown up, it just tends to be earlier than later. Certainly not what I pictured as a kid.

2. Stand up for yourself

No one in life is going to protect you everyday. It just isn’t possible. You can have people in your corner, sure, but they have their own lives to worry about. Don’t let people take advantage of you and always look out for yourself first.

3. Study, study, study

Getting an education is important but this particular lesson doesn’t apply to the classroom alone. Whether you are pursuing a degree or honing a craft, you can only become the best by studying, practicing and knowing your stuff. Despite struggling with this concept as a free-spirited youngster, it seems all-too-obvious now.

4. Mind your manners

Though it was a hardship to have someone fawning over your dinner-table etiquette or insisting that you hold the door open for others – common courtesy can take you a long way.

5. Listen more, talk less

There is plenty to be learned from people by simply hearing what they have to say. Despite our temptation to talk about ourselves, even listening to someone talk about how his or her day was can be enlightening.

6. Always help when you can

Whether it’s the old lady crossing the street or a briefcase full of someone’s papers blowing around the sidewalk, lend a helping hand, for no other reason than to make the world a better place. You always have time for that.

7. Look the part

Dress for success. Maybe it wasn’t cool in middle school. But how you present yourself says a lot about you. Putting your best foot forward should be a daily goal. Not dreaded like the sweater you had to wear to family dinners.

8. Be Practical

Practical is like a swear word to teenagers. It’s the anti-fun, but as grown ups things like good gas mileage, sensible footwear and umbrellas make a lot more sense.

9. Respect

No matter where you go or what you do, respect is a human language that transcends borders and all other barriers. Respect for yourself and others is one of life’s most important practices, not a chore.

Happy Father’s Day From The FrontRunner Family!

Whether you are celebrating with your dad this Father’s Day or fondly remembering the time you shared together, be thankful for it. There is a special bond with our dads that can never be broken. Even if you never knew him, he is part of who you are.

They say that apples do not fall far from the tree. And to a certain extent that is true for all of us. Take some time and think about just how cool that is.

What lessons did you learn from your dad? We want to hear about them.

From everyone at FrontRunner, we wish you a happy Father’s Day!

Why Your Funeral Home’s Online Presence Is So Important

Posted by Brandon Meawasige

funeral home online presence

Today, things change fast. The information age created a world where more has been available to us than ever before. Never before have consumers been able to access such a breadth of information and use it to their advantage. Everywhere you look, people are using multiple devices to find out what they want to know and are making increasingly stringent purchasing decisions. What does this mean for your funeral home?

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5 Hacks To Get Your Funeral Home Website More Visitors

Posted by Brandon Meawasige

Explosive funeral home website must-haves

Have you been wondering how to improve your funeral home website and get more visitors? I have some good news for you. It is not going to be difficult. Actually, making a few small changes can go a long way to improving your funeral home’s online presence. Some of them involve nothing more than starting better online habits. Others, simply require you to have the flexibility to edit your site easily. However, all of them are a surefire way to make your site more engaging. In this post, I am going to share five new tips that will bring more people to your web pages and win them over as customers once you do.

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What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

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SEO Tips For 2018: How To (Really) Improve Your Rankings

Posted by Brandon Meawasige

SEO Tips 2018

Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?

Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.

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Cremation Numbers Your Funeral Home Needs To Know

Posted by Brandon Meawasige

Cremation numbers

According to research done by the Federal Reserve of the United States, the economic well-being of American households is teetering – at least when it comes to covering unexpected expenses. In a 2017 press release, the country’s central bank shared that its findings that as many as 44% of people cannot afford to pay for an emergency of $400 or more. That means things like car repairs and home maintenance are out of reach for approximately 1 out of 2 families, generally speaking. So what does this mean for unexpected deaths and the resulting funeral costs? The answer is no surprise, but it is something your funeral home should pay attention to.

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Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes

So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

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Big Game Advertising: How One Funeral Home Scored A Touchdown

Posted by Brandon Meawasige


The Super Bowl is far more than just a football game and since first being played in January of 1967, it has grown into an unrivalled national spectacle. What started as a championship matchup between the National Football League’s two best teams is now more akin to a national holiday and has transformed into a full-blown economic phenomenon. According to Forbes, each year, Americans spend around 14 billion dollars on the game, behind only Valentine’s Day, Mother’s Day and Father’s Day as the largest single-day spending occasion. Understandably, Super Bowl Sunday, and the weeks leading up to it, have become extremely important for businesses looking to connect with consumers. However, only certain businesses take advantage of this opportunity.

On February 4, 2018, over 100 million people tuned into watch Super Bowl LII between the Philadelphia Eagles and the storied New England Patriots. And while the underdog Eagles may have won their first League title since 1960, one FrontRunner client celebrated a victory of their own; setting a new bar for funeral home marketing.

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One Lesson Funeral Directors Can Teach Us On Valentine’s Day

Posted by Brandon Meawasige

This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.

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3 Useful Organization Tips & Tools For Funeral Directors

Posted by Brandon Meawasige

Organization tips for funeral directors

With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.

No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.

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