To continue our funeral home advertising series for 2019, let’s talk about Facebook advertising. The world’s largest social network is a brilliant tool that allows you to target, reach and engage with the community you serve. In years past, this may have been a tough sell for some death care businesses. But now, it is proven to be the single most effective (and affordable) advertising option for most funeral homes. Why? It’s where many people spend a good portion of their daily screen time. Also, Facebook’s ads allow you to send specific messages, to specific audiences and connect with people in a more personal way than other advertising platforms. The possibilities are bountiful.
The problem with writing any blog post or article about technology is the shelf life. After hitting publish, there is only a limited amount of time before everything mentioned in the piece becomes old news. These days something can be innovative and dated within the same calendar year – that is just how fast we, as a society, move. When it comes to funeral home technology, luckily, the pace is a little bit slower. This, contrary to popular belief, is not about falling behind or a failure to adapt. No. There is just no other industry like death care. So new tech cannot be taken out of the box and used. Instead, it must be carefully molded to suit today’s funeral profession and meet the delicate needs of families.
Each year, we compile a list of 20 of our favorite funeral home website designs. We do this to show how proud we are of our clients and the work they do in their respective communities. It is also nice to see these projects come together from start to finish. Unfortunately, we are unable to showcase every funeral home website. However, these are just some of the ones we want you to know about, chosen by those who were involved with building these great sites. Please enjoy some of the funeral home website designs, we believe, set the bar higher in 2019.
The first installment of our Funeral Home Advertising series covered how standing out from the competition can be difficult. We included things like the revival of traditional advertising, the boom of digital advertising (in general) and how social media is becoming the new hotspot for connecting with today’s consumers. Also, we talked about advertising on Google and how that is becoming increasingly important for funeral homes. In this post, we are going to dive deeper into that topic. We’ll explore how Google ads for funeral homes can help get more families to your website, get you more funeral leads, and help grow your business overall.
Every business, regardless of the industry, faces the challenge of differentiating themselves from the competition. For local businesses, like funeral homes, standing out can be even more difficult. With a limited audience, there is far less room for error when jockeying for position at the top of consumer minds. Every little detail matters and strategy is of paramount importance. A decade ago, funeral home technology, having a website and putting some effort into marketing was enough. For a firm to become a reputable community “go-to”, all it would take is a passive mixture of being online and traditional advertising. These days, in order to stake such a claim, a more progressive approach must be taken. However, this post is not about what to do in order to be different -it is about how to do it. Continue reading
Funeral home advertising is tricky. With all of the brand messages, marketing materials and multimedia ads that people see every day, standing out from the pack can be difficult. Especially if what you are selling is death care related.
Sure, dying is slowly becoming more widely discussed and is bordering on a mainstream topic. However, it is still not something people mainly want to talk about, much less see on their drive to work or read in the morning paper. So how do you implement effective funeral home ads? Well, the answer is simple – target, target and target some more. Don’t try to get your messages in front of everyone. Focus your efforts on the audiences and channels that will offer the most return. This post will kick off a series in which we will cover the most popular funeral home advertising channels, and help you become an expert. In this particular post, I am going to discuss some of the latest trends in advertising and share how they can be adapted for funeral home advertisement. Don’t build your funeral home ad strategy until you read this and stay tuned for more helpful tips.
On October 14 our team will touch down in Salt Lake City for the 2018 NFDA International Convention and Expo. This year’s event is geared up to offer attendees a great experience with plenty of incredible sessions, a lineup of influential speakers, and what is sure to be a floor filled with the latest and greatest that all parts of funeral service have to offer. Also, Salt Lake City, itself, is a vibrant place with a selection of things to do, see and eat. Here is a quick guide to making the most of your time at the convention, having fun while visiting the city and what you can expect from the FrontRunner booth.
This weekend millions of people across the country will gather with family to share a meal, watch the football game and reflect on the things for which they are thankful. Additionally, it will be an opportunity to remember the people who have come before us and acknowledge those who will be missing the festivities this year. While some such people have been gone for years now, there will undoubtedly be many seats that were not supposed to be empty this Thanksgiving. For the families sitting at these tables, things may prove to be more difficult than they are joyous. Grief is a funny thing that way, seeming to always be magnified by moments that are supposed to be otherwise special.
Unfortunately there is no universal suggestion that can be made for holiday grief of this kind. Every family is different, with a unique set of traditions and a special dynamic. So instead of trying to pretend that my advice will work for everyone, I will tell you how, in my life, I have overcome the grief of missing a loved one at the Thanksgiving table.
I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.
If you stay up to date with what is going on in the FrontRunner world, you will know that the Fall is our busiest time. Each year, we celebrate this wonderful season by travelling to State, Provincial and International trade shows. Not only that, but we take some time to focus on professional development as well. This year’s travel is already in full swing and we can’t wait to share our stories with you, catch up with our clients on the road and meet new friends along the way. Here is a snapshot of where we are going to be over the next few weeks and a small recap of where we have already been. If you are able to, we would love to connect at any of these events.