The first installment of our funeral home advertising series covered how standing out from the competition can be difficult. We included things like the revival of traditional advertising, the boom of digital advertising (in general) and how social media is becoming the new hotspot for connecting with today’s consumers. Also, we talked about advertising on Google and how that is becoming increasingly important for funeral homes. In this post, we are going to dive deeper into that topic. We’ll explore how funeral home Google ads can help get more families to your website and help grow your business.
Funeral home advertising is tricky. With all of the brand messages, marketing materials and multimedia ads that people see every day, standing out from the pack can be difficult. Especially if what you are selling is death care related.
Sure, dying is slowly becoming more widely discussed and is bordering on a mainstream topic. However, it is still not something people mainly want to talk about, much less see on their drive to work or read in the morning paper. So how do you implement effective funeral home ads? Well, the answer is simple – target, target and target some more. Don’t try to get your messages in front of everyone. Focus your efforts on the audiences and channels that will offer the most return. This post will kick off a series in which we will cover the most popular funeral home advertising channels, and help you become an expert. In this particular post, I am going to discuss some of the latest trends in advertising and share how they can be adapted for funeral home advertisement. Don’t build your funeral home ad strategy until you read this and stay tuned for more helpful tips.
On October 14 our team will touch down in Salt Lake City for the 2018 NFDA International Convention and Expo. This year’s event is geared up to offer attendees a great experience with plenty of incredible sessions, a lineup of influential speakers, and what is sure to be a floor filled with the latest and greatest that all parts of funeral service have to offer. Also, Salt Lake City, itself, is a vibrant place with a selection of things to do, see and eat. Here is a quick guide to making the most of your time at the convention, having fun while visiting the city and what you can expect from the FrontRunner booth.
This weekend millions of people across the country will gather with family to share a meal, watch the football game and reflect on the things for which they are thankful. Additionally, it will be an opportunity to remember the people who have come before us and acknowledge those who will be missing the festivities this year. While some such people have been gone for years now, there will undoubtedly be many seats that were not supposed to be empty this Thanksgiving. For the families sitting at these tables, things may prove to be more difficult than they are joyous. Grief is a funny thing that way, seeming to always be magnified by moments that are supposed to be otherwise special.
Unfortunately there is no universal suggestion that can be made for holiday grief of this kind. Every family is different, with a unique set of traditions and a special dynamic. So instead of trying to pretend that my advice will work for everyone, I will tell you how, in my life, I have overcome the grief of missing a loved one at the Thanksgiving table.
I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.
If you stay up to date with what is going on in the FrontRunner world, you will know that the Fall is our busiest time. Each year, we celebrate this wonderful season by travelling to State, Provincial and International trade shows. Not only that, but we take some time to focus on professional development as well. This year’s travel is already in full swing and we can’t wait to share our stories with you, catch up with our clients on the road and meet new friends along the way. Here is a snapshot of where we are going to be over the next few weeks and a small recap of where we have already been. If you are able to, we would love to connect at any of these events.
The Centre for Disease Control and Prevention (CDC) defines an epidemic as “the occurrence of more cases of disease than expected in a given area or among a specific group of people over a particular period of time.” By this definition, the drug problem in the United States, and more specifically the use of opioids, is an epidemic. One that does not discriminate against any race, socioeconomic status or community. One that doesn’t recognize county borders or city limits. One that, for too many years, has taken lives, broken families and, in many cases, puts more than just users at risk. Family members, friends, first responders, bystanders, coroners, funeral directors and anyone who comes into contact with victims of drug addiction are all put in harm’s way. So for every death that occurs as the result of an overdose, there are many people whose lives are greatly impacted. This is not an isolated issue. It is a problem for everyone.
There was a time, not too long ago, when having a funeral home website meant that your firm was progressive, approachable and tech-savvy. Unfortunately, having a web page is not what it used to be. Nowadays, families are not so easily impressed by the fact that your funeral home is available online. It’s something they have come to expect; what one might call the bare minimum. As a result, we thought it would be a good idea to share some helpful tips for improving your website and making the absolute most of your online presence. Follow these five steps to help your firm rank better on Google, bring more families to your site and ultimately offer them a better experience once they are there.
For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.
The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.