Author Archives: Brandon Meawasige

About Brandon Meawasige

Brandon is a marketing coordinator with FrontRunner Professional. He works very closely with the entire marketing team and assists in the roll-out of marketing related tasks. Brandon holds a social sciences degree from McMaster University and a marketing diploma from St. Lawrence College. He has a passion for the marketing world. His creative writing and new-age ideas bring new life to not only FrontRunner Professional but the many FrontRunner clients and funeral directors world-wide.

Looking Forward: Funeral Home Social Media In 2020

Posted by Brandon Meawasige

Funeral home social media marketing 2020

It was just a little over two years ago when we first introduced our funeral home social media marketing program to the death care industry. Since then, we have worked with over 100 funeral homes around North America to help them establish more meaningful relationships with the communities they serve, connect with younger demographics and showcase the more relatable side of their business.

The results have been nothing short of fantastic, with our clients growing unprecedented audiences and becoming more visible online. And as much as I would like to dedicate a post to revelling in the successes our program has had, it may be more fun to look at where the world of funeral home social media marketing is headed two years from now.

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Father’s Day: 9 Things Dad Was Right About The Whole Time

Posted by Brandon Meawasige

Happy Father's Day

Let’s take a break from the business world to talk about something a little different. At FrontRunner, we normally strive to help you harness the latest technology, grow your business or market like a rock star. Today, however, we want to help you look further into one of life’s most valuable relationships. In this industry it is all too easy for us to forget about the little things in life and with Father’s Day around the corner we figured it was a great opportunity to cover a more personal topic.

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Why Your Funeral Home’s Online Presence Is So Important

Posted by Brandon Meawasige

funeral home online presence

Today, things change fast. The information age created a world where more has been available to us than ever before. Never before have consumers been able to access such a breadth of information and use it to their advantage. Everywhere you look, people are using multiple devices to find out what they want to know and are making increasingly stringent purchasing decisions. What does this mean for your funeral home?

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5 Hacks To Get Your Funeral Home Website More Visitors

Posted by Brandon Meawasige

Explosive funeral home website must-haves

Have you been wondering how to improve your funeral home website and get more visitors? I have some good news for you. It is not going to be difficult. Actually, making a few small changes can go a long way to improving your funeral home’s online presence. Some of them involve nothing more than starting better online habits. Others, simply require you to have the flexibility to edit your site easily. However, all of them are a surefire way to make your site more engaging. In this post, I am going to share five new tips that will bring more people to your web pages and win them over as customers once you do.

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What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

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SEO Tips For 2018: How To (Really) Improve Your Rankings

Posted by Brandon Meawasige

SEO Tips 2018

Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?

Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.

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Cremation Numbers Your Funeral Home Needs To Know

Posted by Brandon Meawasige

Cremation numbers

According to research done by the Federal Reserve of the United States, the economic well-being of American households is teetering – at least when it comes to covering unexpected expenses. In a 2017 press release, the country’s central bank shared that its findings that as many as 44% of people cannot afford to pay for an emergency of $400 or more. That means things like car repairs and home maintenance are out of reach for approximately 1 out of 2 families, generally speaking. So what does this mean for unexpected deaths and the resulting funeral costs? The answer is no surprise, but it is something your funeral home should pay attention to.

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Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes

So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

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Big Game Advertising: How One Funeral Home Scored A Touchdown

Posted by Brandon Meawasige


The Super Bowl is far more than just a football game and since first being played in January of 1967, it has grown into an unrivalled national spectacle. What started as a championship matchup between the National Football League’s two best teams is now more akin to a national holiday and has transformed into a full-blown economic phenomenon. According to Forbes, each year, Americans spend around 14 billion dollars on the game, behind only Valentine’s Day, Mother’s Day and Father’s Day as the largest single-day spending occasion. Understandably, Super Bowl Sunday, and the weeks leading up to it, have become extremely important for businesses looking to connect with consumers. However, only certain businesses take advantage of this opportunity.

On February 4, 2018, over 100 million people tuned into watch Super Bowl LII between the Philadelphia Eagles and the storied New England Patriots. And while the underdog Eagles may have won their first League title since 1960, one FrontRunner client celebrated a victory of their own; setting a new bar for funeral home marketing.

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One Lesson Funeral Directors Can Teach Us On Valentine’s Day

Posted by Brandon Meawasige

This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.

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