Funeral service has changed more in the last 3 years than in the rest of its history, combined. Consumer’s expectations and habits are changing at lightning-fast speed. Years ago, Families chose your firm because a family member before them did, they read newspapers with your obituaries in them and they actually spoke to each other – not just via text message.
Now, their entire world fits in their hand through a connected, little device known as a smartphone. They use it to Google the answers they’re looking for, they fast-forward through TV commercials, stream music and only use the Yellow Pages book to start a campfire – not to get in touch with local businesses. They keep up with the world around them through Facebook and other social media networks. As a funeral professional, your head is left spinning and you’re left wondering how to keep up and stay in their forefront.
So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.
This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.
There is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading
In this day and digital age, you would be hard-pressed to find a successful business that does not have a functional and attractive website. For funeral homes (or any business for that matter), a website makes it easier to educate your target audience about who you are, what you do and the services you offer.
While carving out your space on the Internet comes with countless advantages, there are also a variety of risks associated with taking your business online and it’s something we see funeral homes go through each and every day. The good news is, these risks can be avoided with a little bit of knowledge. Let’s cover just one of the most common risks that companies turn a blind eye to: domain ownership.
Take a minute and ask yourself, who owns your funeral home domain? The answer may not be as simple as you think. Continue reading
We hear it time and time again – funeral directors want to find better ways to connect with families months, days and even years after the service. But how do they do that when time is limited, tasks are never-ending, and consumers are changing faster than you can keep up?
At FrontRunner, we’re always keeping our eyes peeled for things that may help funeral homes with this. You didn’t think we were called FrontRunner for no reason did you? We work with thousands of funeral homes across North America so it’s our job to always be watching for new, innovative ways to keep funeral homes ahead of the rest.
For many, introducing our partnership with Honoring a Life – a memorial tree program, was seen as a fit, especially with the tie-in to the Book of Memories tribute program. Others asked us why we, as a technology and marketing company, got into the memorial tree planting business. What a great question! Continue reading