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Technology Trends

Take Control of Your Website

I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when

Electronic Guest Books: Lead Generator or Business Shredder?

There is a lot of hype these days about electronic guest books and most of the hype, of course, is

How to Satisfy Price-Conscious Families Online

“I’m not sure I want to include pricing on our website.” That’s one sentence I hear it almost every day.

The Remarkable Opportunity within the Pet Loss Information Gap

I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload.

Not Just for Angry Birds™ Anymore – How Funeral Directors are Serving Families with their Mobile Devices

I am going to take a trip down memory lane… Does anyone remember the day they purchased their first cell

Koch Funeral Home Wins the “Extreme Funeral Home Makeover Online Edition” Valued at Over $20,000!

Koch Funeral Home in State College, Pennsylvania is not only celebrating its 100th anniversary in 2013, Owner & President, Glenn

2 Common Social Media Stumbling Blocks and How to Overcome Them

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with

Being a Slow Adopter Can Undermine Funeral Home Success

In a blog post from February of this year, 3 Enemies You Must Conquer to Increase Cash Flow, Brian Tracy shared

Let’s Talk Online Funeral Pre-Planning Forms

A bit of a “back story” is in order. For a long, long time I’ve wondered how effective online pre-planning forms really

Why Funeral Directors Should Care about the Information Gap

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers;