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Attract Families

Book of Memories: Stepping Up Personalization Options

A gift from FrontRunner Professional to kick start the new year… As more families embrace their loved ones’ Book of

How to Set the Stage for Success in 2014

One thing I’ve really enjoyed during December were the nine days of “down time” provided to us by FrontRunner’s policy

7 Deadly Mistakes Funeral Homes Make On Social Media

If your funeral home is on Facebook, it’s crucial to make sure you aren’t making any mistakes that could hurt

How to Satisfy Price-Conscious Families Online

“I’m not sure I want to include pricing on our website.” That’s one sentence I hear it almost every day.

The Remarkable Opportunity within the Pet Loss Information Gap

I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload.

2 Common Social Media Stumbling Blocks and How to Overcome Them

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with

Why Funeral Directors Should Care about the Information Gap

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers;

How to Use Communication Technology to Stay in Touch with Families

Remember when the best communication tools we had available to us–both as “common folk” and as funeral service professionals–were a

FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

FrontRunner will unveil the new “An Unforgettable Friend” Pet Loss Business System this week at the Pet Loss Business Development

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t