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Business Growth

Take Control of Your Website

I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when

Electronic Guest Books: Lead Generator or Business Shredder?

There is a lot of hype these days about electronic guest books and most of the hype, of course, is

Fight Back to Protect Your Obituaries

Since the release of last week’s blog post Why Would Anyone Commit Obituary Piracy?, there has been an overwhelming response from

How to Set the Stage for Success in 2014

One thing I’ve really enjoyed during December were the nine days of “down time” provided to us by FrontRunner’s policy

How to Satisfy Price-Conscious Families Online

“I’m not sure I want to include pricing on our website.” That’s one sentence I hear it almost every day.

The Remarkable Opportunity within the Pet Loss Information Gap

I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload.

Let’s Talk Online Funeral Pre-Planning Forms

A bit of a “back story” is in order. For a long, long time I’ve wondered how effective online pre-planning forms really

How to Use Communication Technology to Stay in Touch with Families

Remember when the best communication tools we had available to us–both as “common folk” and as funeral service professionals–were a

FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

FrontRunner will unveil the new “An Unforgettable Friend” Pet Loss Business System this week at the Pet Loss Business Development

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t