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Recent News

One Excellent Reason for Providing Pet Loss Support

This, my friends, is Courage. Actually, “Courage the Brave Dog” is what my youngest son named the puppy who joined

Data Overload: The Peril of Technology and the Information Age

Chances are good that you’re exactly like me. Every year my birthday rolls around, and every year I spend that

Two New FrontRunner Partnerships Build on a Legacy of Innovation

The vision on which FrontRunner was built years ago—which continues to drive us forward into the future—involves a “strength-in-numbers” approach

Are You a Pet Loss Professional? Here’s Your VIP Invitation

Recently I’ve been busy preparing for my presentations at each of the three Pet Loss Business Development Conferences scheduled during

Funeral Technology and the Law: Are You Protecting Your Firm Online?

I had the privilege of attending not only the annual Funeral Director’s Boot Camp at American Academy McAllister Institute of

How to Successfully Introduce Your Families to the Book of Memories™

I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died,

Funeral Home Marketing Advice
[FRP] typing review on laptop

The statistics show that people trust reviews from others – even strangers online. According to Reputation X, 85% of people

Cremation marketing

Only targeting families who prefer burial won’t cut it for much longer. NFDA predicts every state’s cremation rate will be

Downloadable educational resource

Creating an educational resource informs your community while finding more leads for your funeral home. Your families look to your