Surely you have heard about the importance of online reputation before. After all, your funeral home website is the new front door to your business and your first chance to make an impression with the potential families. These days, if your website looks untrustworthy, then you may be unknowingly losing traffic. And the worst part is, it may be due to things you previously didn’t notice. Even if you feel like your website is perfectly trustworthy, it is never a bad idea to have a look and see. That’s why I wanted to take some time and dissect the anatomy of a trustworthy funeral home website.
It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.
For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.
Is your funeral home website address turning business away? One simple way to find out the answer to the question stated in the title is to go to your site. Are the letters ‘HTTPS’ in front of your web address? Is there a little green lock in front of the URL? If not, then the answer is absolutely yes, your site address is turning away people who are seeking your services. The reason being is that ‘S” stands for security and it is more than just a symbol. It lets the Internet and its users know your site is holding an SSL Certificate or Security Sockets Layer Certificate. The SSL Certificate encrypts the data on your website ensuring you and the families you serve are not being pilfered for data and other sensitive information. Below are 5 other benefits to having an SSL Certificate.
Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?
Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.
Your funeral home may be active on one or more social networking sites. But the question is, is your funeral home actually taking advantage of the benefits the proper use of social media offers? Most of the time the answer is no. Used properly, social media firstly allows your funeral home to build relationships with the community. It acts to promote your funeral home and keeps your brand top of mind. It gives you a way to immediately respond to customer questions and allows you to be where the people are. With over a billion active members using just Facebook alone, there is no better place to reach people. This spring it is essential to focus on improving your funeral homes social media presence. Continue reading
According to research done by the Federal Reserve of the United States, the economic well-being of American households is teetering – at least when it comes to covering unexpected expenses. In a 2017 press release, the country’s central bank shared that its findings that as many as 44% of people cannot afford to pay for an emergency of $400 or more. That means things like car repairs and home maintenance are out of reach for approximately 1 out of 2 families, generally speaking. So what does this mean for unexpected deaths and the resulting funeral costs? The answer is no surprise, but it is something your funeral home should pay attention to.
Yesterday I wrote blog posts about military funeral etiquette and popular songs to play at a celebration of life.
How did I get here?
With the International Cemetery, Cremation and Funeral Association (ICCFA) 2018 convention quickly approaching, many in the funeral industry are preparing to descend upon the Mojave Desert for what is sure to be an exciting show. At FrontRunner, Las Vegas is one of our favourite places to travel and we wouldn’t want to let you go there without some suggestions from the team. Over the past few weeks we have compiled a list of things you should do while in Sin City and we even created a comprehensive guide to the show which can be downloaded at the end of this post.
Times have changed. People no longer rely on phone books to find a local funeral home, but instead search the internet. When they search for a service you offer or particularly for your business, you want to show up. Not just show up, but show up and look good. Looking good is extremely important because your funeral home website is most often your first impression with potential customers. Before an individual even enters your funeral home or speaks to your employees, they will view your website. Think of your website as a digital storefront, people are looking at it and are generating opinions on your funeral home based on the quality of it. You want that first impression to be a good one.
In February, I went with our social media team-lead Madi Harker and video marketing specialist Sky Bonner to San Diego for Social Media Marketing World 2018 hosted by the Social Media Examiner. It was quite the experience. From the eventful trip down there to attending sessions hosted by some of the premier speakers and thought leaders, we had an absolute blast! There was so much going on and over the course of our trip, we learned so much about the way marketing and social media are changing the business landscape. It had us saying “wouldn’t this work for our clients” or “that would be a great strategy to connect with families” at every chance we got. So we have put together some of our most valuable and actionable takeaways from the conference to help improve your funeral home marketing this year.