There was a time, not too long ago, when having a funeral home website meant that your firm was progressive, approachable and tech-savvy. Unfortunately, having a web page is not what it used to be. Nowadays, families are not so easily impressed by the fact that your funeral home is available online. It’s something they have come to expect; what one might call the bare minimum. As a result, we thought it would be a good idea to share some helpful tips for improving your website and making the absolute most of your online presence. Follow these five steps to help your firm rank better on Google, bring more families to your site and ultimately offer them a better experience once they are there.
Book of Memories online memorials are a simple, personal and permanent way for families to celebrate the life of their deceased loved one. By offering an interactive environment for friends and relatives to leave condolences, send gestures of sympathy and share meaningful memories, these pages have reshaped the way we remember and have provided a new starting point to the healing process. Over the last few years, we have received such great feedback about this feature, however, and now we’re bringing even more to the popular feature of the FrontRunner website. With families spending so much time on the web, we felt it was important to improve the Book of Memories for 2017. Let’s go over some of the added features and talk about why your funeral home will be excited about what’s next!
At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.
When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.
We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.
As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.
This week at FrontRunner we are launching a brand new video condolences option for online obituary pages that will help connect families, friends and loved ones in times of greatest need like never before. Though any expression of sympathy and heartfelt message of condolence can have a positive effect on a family who has lost someone they love, seeing a friendly face and hearing their voice can have a much greater impact. Why did we develop this for funeral homes and families? Not everyone can make it to a service. There are a number of reasons why people are unable to attend a funeral, memorial service or viewing. For some, their reason is related to business, location or illness. For others, it may simply be a long distance and/or cost of travel preventing them from being present. Regardless of the reason, this feature helps funeral homes reach another level service to the families and communities they serve. We thought, why not develop a feature that helps funeral homes modernize their business and allow families to be closer to those they love?
Given that we are celebrating St. Patricks Day today, I figured it would be a good time to share my story of how learning about Irish funeral traditions forever changed my views on death, dying and loss. You never really know what you will get out of a conversation, however, this particular occasion I will never forget.
While attending university, long before ever working for a funeral home technology company, my eyes were opened to the truly beautiful idea of celebrating a life. It all happened while studying in the library one winter evening. I was approached by a friend of mine for what started out as an exchange of pleasantries and ended with a profound change of perspective.
This Saturday is National Funeral Director and Mortician Recognition Day, an important occasion for us here at FrontRunner Professional. While it is pretty awesome that an entire day is dedicated to celebrating the lovely men, women and families that sacrifice their lives to help others, we like to show our appreciation all year-round. So, we have decided to put together a short video thanking funeral directors for all that they do and showing our appreciation.
Over the last two decades funeral home software has completely reshaped the death care industry. Funeral directors from all over the continent have adapted to new ways of managing their businesses and now rely on their technology solutions more than ever. At FrontRunner our goal is, and always has been, to help these forward-thinking firms stay ahead of the constantly advancing curve. When the Pulse Business System was developed, we wanted to help funeral professionals spend less time on data-entry, record keeping and administrative tasks, so that they could spend more time helping families. However, we have noticed more and more that funeral home’s are missing out on some of the systems greatest features, day in and day out. This post will outline some of the ways that you can get more out of your FrontRunner Pulse Business System and truly use your funeral home software to the fullest.
Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.