Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes










So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

Revisit Your Funeral Home Social Media Strategy

Most of the major social media networks like Facebook, Instagram and Twitter have in-depth reporting tools that enable you to see exactly what works and what doesn’t. Set aside some time to look at the results of your posts, campaigns and even paid advertising from the past year. Then, make a quick plan of how to improve – start by identifying what you should do more of on social media and what to eliminate from your strategy. Also, you will want to be thorough and ensure that all of the information about your firm, staff and services are updated. Even an hour spent on these tasks can help you be more successful online for the rest of the year.

Host A Community Event

After the dull of the winter months, people want to get out of their houses and cold-weather routines. There could be no better excuse for your funeral home to host an event. Think about organizing a casual get-together for your community. This will give you an opportunity for area families to get to know you better, continue existing relationships and have some fun. Don’t forget to tell people what you have been up to and give them a glimpse of what you are planning for the future. While this may take a little work to plan it’s great for your funeral home’s image and sends a message of renewed commitment to serving the families in your service area.

Clean Up Your Inbox

Most professionals are inundated with a cluttered inboxes, sometimes even multiple cluttered inboxes. This is a problem from which funeral directors are not exempt. Sure, it may seem like a harmless habit – but even a week of neglect can leave you wondering where the 150 unread messages came from. it can end up feeling like an impossible task to get it all dealt with. My advice is to schedule a few hours to sit down and clean up your inbox. Delete needless emails, respond to the important ones and file messages pertaining to the future. Not only will you have a less intimidating inbox, but you may even find yourself having the time to connect with families you have served in the past or organize your upcoming schedule as well.

Reduce Clutter

Much like with your inbox, reducing general clutter from your life is a key to Spring cleaning success. For funeral directors, this can include getting rid of, or at the very least organizing, inventory stock that has just seemed to pile up in storage. Things like stationery and the overflow from your showroom need a little love too. Don’t limit yourself to just the funeral home either – clean up the excess from as many areas of your life as possible. Donate close you don’t wear, purge your garage for toys you don’t use or get your car cleaned. No matter what you do to de-clutter your life this Spring season, believe me, it will feel better once you have done it.

Need Some Spring Cleaning Help?

One of our year-round goals at FrontRunner is to help funeral professionals stay organized, and save time on manual tasks. If you want us to help you improve your business for the rest of 2018 and beyond, we would love to show you even more ways that technology can make a big difference in the amount of extra time you have – time you can use for things like thinking of new ways to serve the community. Happy Spring cleaning!

An Open Letter To Funeral Directors

Posted by Jules Green

Dear Funeral Directors,

Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others.  It didn’t take long before I was hooked.

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Big Game Advertising: How One Funeral Home Scored A Touchdown

Posted by Brandon Meawasige

The Super Bowl is far more than just a football game and since first being played in January of 1967, it has grown into an unrivalled national spectacle. What started as a championship matchup between the National Football League’s two best teams is now more akin to a national holiday and has transformed into a full-blown economic phenomenon. According to Forbes, each year, Americans spend around 14 billion dollars on the game, behind only Valentine’s Day, Mother’s Day and Father’s Day as the largest single-day spending occasion. Understandably, Super Bowl Sunday, and the weeks leading up to it, have become extremely important for businesses looking to connect with consumers. However, only certain businesses take advantage of this opportunity.

On February 4, 2018, over 100 million people tuned into watch Super Bowl LII between the Philadelphia Eagles and the storied New England Patriots. And while the underdog Eagles may have won their first League title since 1960, one FrontRunner client celebrated a victory of their own; setting a new bar for funeral home marketing.

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3 Strategies To Prevent The Collateral Damage Of Your Firm’s Payment Policy

Posted by Rob Brice

The term Collateral Damage is typically used in military applications and defined as “injury inflicted on something other than the intended target”. You might be wondering what this has to do with your funeral home and your payment policy. Many funeral directors feel they were called to this profession. It is unlikely that you woke up one day and said I want to be a funeral director so I can talk to grieving families about how they intend to pay for a funeral. The challenge for many is a balance between a servant’s heart and a business mindset. This is a neglected aspect of the profession often times creating collateral damage. So who are these unintended targets? First of all your business can suffer by allowing your accounts receivable and uncollected debt to get out of hand. Even if you collect all of your money, if you are not doing it in a timely fashion your profitability suffers. If you or your staff is uncomfortable asking for payment, I can promise your families will not be comfortable either. Here are three simple strategies that will allow you to better serve your families while increasing your bottom line.  

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One Lesson Funeral Directors Can Teach Us On Valentine’s Day

Posted by Brandon Meawasige

This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.

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3 Useful Organization Tips & Tools For Funeral Directors

Posted by Brandon Meawasige

Organization tips for funeral directors

With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.

No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.

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Funeral Home Social Media Is Now More Important Than Ever

Posted by Brandon Meawasige

By now, you should be no stranger to the idea that social media is a key part of any successful funeral home marketing strategy. But did you know social media is going to be more important than ever in 2018? With a marked increase in active users, there are more eyes than ever on social channels like Facebook, Instagram, Twitter and LinkedIn – which has made social media the single most useful marketing and communication platform for businesses. This is largely due to the amount of influence that social media has on the buying journey of today’s consumers. According to Forbes, 78% of consumers say that they are influenced by social media. Similarly, 71% of consumers are likely to recommend a brand that they have had a good interaction with on social media. No matter which way you slice the pie, social media has more influence now than it has ever had before.

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Is One Funeral Home Website Enough?

Posted by Brandon Meawasige

Is one funeral home website enough?

The idea that funeral homes can benefit from having more than one website is undoubtedly a tough sell. Many firms have just come around to understanding the importance of one funeral home site. Who in their right mind would want to create a second, or even a third site after spending time updating the original.

For certain, having multi-website strategy is not for every funeral home. Smaller firms or those that serve smaller communities can surely benefit from having one, informative funeral home website. However, for funeral homes that serve larger areas, with multiple locations or that have numerous competitors – there is a significant value in a diversified approach.

Imagine being able to outrank competitors on search engines, be found by more families and bring more business into your firm by simply spreading out your web presence. Standing out online does not have to be difficult – you just have to think outside of the box. In this post, I will share some of the ways that employing a multi-website approach can help your business grow.

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Part Two: Funeral Home Technology Trends To Watch In 2018

Posted by Brandon Meawasige

In our last post, we covered some of the trends that are going to shape the funeral industry in 2018. While there is nothing more exciting than looking forward to the future, this year is going to be a turning point of sorts. For firms who are prepared and/or willing to stay with the times, things are certainly looking up. However, funeral homes that still hold onto traditional ways of doing the job and fight the influence of technology are going to find themselves facing an unwelcome reality check. Mark my words. This year, more advancements will be made in funeral home technology and death care than ever before. As newfound innovations are aggressively sought by technology providers and everyday consumer habits continue to creep into funeral service, the landscape will begin to change drastically.

All of this, of course, in preparation for a generational shift that will see millennials planning the majority of funerals within the next decade. So the question remains, is your funeral home ready to adapt?

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Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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