Funeral home advertising doesn’t have to be the traditional methods of print and television that firms have used for generations. Over the past few years, firms have begun to prioritize digital advertising due to a lower cost and more targeted reach.
The best marketers don’t just stick to their first idea. They analyze it, test it and continually update it. What worked to reach families in the past may no longer be as effective.
People are visual. Great graphics can easily capture someone’s attention. The problem is we see thousands of ads everyday so its difficult to stand out.