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Recent News

Why Funeral Directors Should Care about the Information Gap

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers;

How to Use Communication Technology to Stay in Touch with Families

Remember when the best communication tools we had available to us–both as “common folk” and as funeral service professionals–were a

FrontRunner Unveils New Pet Loss Business System at Pet Loss Business Development Conference

FrontRunner will unveil the new “An Unforgettable Friend” Pet Loss Business System this week at the Pet Loss Business Development

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t

Online Reputation Management for Funeral Homes

Just a few days ago — on the last Friday of June — an unsolicited email was delivered to me from “Reputation

Is Your Funeral Firm Website Performing Well? Here’s How to Find Out!

Interestingly enough, when we asked “how do you know how your website is performing?” many funeral professionals candidly told us

Funeral Home Marketing Advice
[FRP] typing review on laptop

The statistics show that people trust reviews from others – even strangers online. According to Reputation X, 85% of people

Cremation marketing

Only targeting families who prefer burial won’t cut it for much longer. NFDA predicts every state’s cremation rate will be

Downloadable educational resource

Creating an educational resource informs your community while finding more leads for your funeral home. Your families look to your