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Recent News

2 Common Social Media Stumbling Blocks and How to Overcome Them

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with

A Conversation about Seniors and Social Media

OK. I’ve got a confession to make. Even though I’m only 59, and nowhere near retirement (like many Americans, for

MacKinnon & Bowes announces a strategic partnership with FrontRunner Professional

MacKinnon & Bowes and FrontRunner Professional will provide funeral professionals with an even higher level of answering services. MacKinnon &

The Online Memorial: When Sorrow Becomes Frustration

Recently, I learned of the death of someone I considered “special” in my life, and experienced flashes of the early

Being a Slow Adopter Can Undermine Funeral Home Success

In a blog post from February of this year, 3 Enemies You Must Conquer to Increase Cash Flow, Brian Tracy shared

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Let’s Talk Online Funeral Pre-Planning Forms

A bit of a “back story” is in order. For a long, long time I’ve wondered how effective online pre-planning forms really

Funeral Home Marketing Advice
[FRP] typing review on laptop

The statistics show that people trust reviews from others – even strangers online. According to Reputation X, 85% of people

Cremation marketing

Only targeting families who prefer burial won’t cut it for much longer. NFDA predicts every state’s cremation rate will be

Downloadable educational resource

Creating an educational resource informs your community while finding more leads for your funeral home. Your families look to your